TRANSFORMING THE RELATIONSHIP BETWEEN PETS AND THEIR VETS.

With more than 50 years of service to pets, Petco is a leading pet-specialty retailer that is committed to delivering healthy and happy experiences for pets and the people who love them.

Petco is dedicated to creating a positive and trusted relationship by providing the products, services, advice, and experiences to keep pets happy.

Petco

 Petco faced an array of challenges in their in-store clinics, including a declining rate of pets returning for follow-up visits, the urgent need for efficient data collection, high staff turnover, and the fast-paced clinic environment hampered the development of a strong pet-vet relationship.

These issues posed a significant obstacle to providing comprehensive and high-quality veterinary care, impacting both the pets and their owners' experiences at Petco's clinics.

CHALLENGE

  • UX/UI

  • Digital Marketing

  • Automated Communications

  • Digital Operations

  • Systems Integration

  • Custom Module Development

SERVICES

USER EXPERIENCE

Leveraging UX/UI design principles and improvements to the website's interface, we ensured that pet owners could easily navigate the site, access information, and make appointments for their furry companions, ultimately strengthening the bond between pets and their vets.

CUSTOM DEVELOPMENT

To streamline Petco's digital operations and systems, we implemented systems integration solutions, improving the efficiency of data collection.

In support of Petco's clinic operations, we introduced custom tools and features, including "AppointVets," a groundbreaking vet recruitment platform, powered by custom module development. This platform simplified and enhanced the hiring process for vet clinics associated with Petco, ensuring seamless clinic operations and top-notch veterinary care.

DIGITAL MARKETING

We revamped Petco's digital marketing efforts, leveraging automation and analytics tools to effectively reach and engage pet owners. Our strategies were designed to resonate with the pet owner community, fostering a sense of connection and trust.

RESULTS

Through our collaboration, we brought about significant improvements for Petco, resulting in a substantial transformation in its digital presence and customer interactions. The revamped website, designed with user-friendliness in mind, led to increased customer engagement and a noticeable boost in clinic visits.

Our strategic adjustments in digital marketing strategies played a vital role in enhancing brand awareness, contributing to a significant increase in clinic visits. Additionally, the implementation of personalized email automation strengthened the connection between pet owners and Petco, encouraging repeat visits and deeper relationships.

By streamlining digital operations, we achieved cost savings while maintaining data accuracy. The introduction of 'AppointVets,' our innovative vet recruitment platform, revolutionized hiring processes and optimized clinic operations. These accomplishments not only improved pet-owner relationships but also showcased the power of digital solutions in enhancing engagement and brand recognition.