BRINGING THE FUN AND FUR OF SESAME STREET TO LIFE.
Sesame Street Live is an interactive children's touring show operated by Feld Entertainment, based on the beloved television series. The project aimed to enhance the digital platform for Sesame Street Live, improve ticket sales, and reach a larger audience.
By analyzing internal and external content, ATLARGE focused on creating a user-oriented solution that provided clear information and a tailored purchasing experience.
Sesame Street Live
Despite its national success, there were opportunities for Sesame Street Live to engage a wider audience.
Our analysis uncovered significant issues within the digital platform, including hidden information and unclear content presentation. Prospective ticket buyers faced challenges in understanding show details, leading to a confusing user experience and limiting the tour's potential turnout.
CHALLENGE
Brand Adaptation
Graphic Design
Information Architecture
Technical Strategy
Technology Integration
Custom Module Development
SERVICES
Drupal
MaxMind
Geocodio
CloudFlare
Amazon Web Services
AWS Auto Scaling
CodeDeploy
TECHNOLOGY
BRAND ADAPTATION
ATLARGE focused on adapting the Sesame Street Live brand for the digital platform, ensuring consistency and visual appeal across all elements. We meticulously crafted graphics, logos, and branding materials to resonate with the target audience, infusing creativity and vibrancy into the platform's design.
TECHNOLOGY INTEGRATION & PLATFORM DEVELOPMENT
Utilizing advanced technologies such as Drupal, MaxMind, and CloudFlare, we integrated robust features and functionalities into the digital platform. Our team developed custom modules to tailor the platform to Sesame Street Live's unique requirements, ensuring seamless performance and scalability.
Additionally, we implemented AWS Auto Scaling and CodeDeploy to optimize platform deployment and management processes, enhancing reliability and efficiency.
INFORMATION ARCHITECTURE & UX
Our approach prioritized optimizing the information architecture of the digital platform to provide users with clear and accessible information. We restructured the platform's content hierarchy, simplified navigation pathways, and improved content presentation to enhance the overall user experience. These efforts aimed to make it easier for users to find relevant information about Sesame Street Live shows and make informed decisions about ticket purchases.
RESULTS
The project's user-focused enhancements resulted in significant outcomes for Sesame Street Live, including an immersive show experience with enhanced visuals and interactive elements that fostered increased engagement and excitement among viewers.
The clarity provided regarding the show's content and theme facilitated more informed ticket purchasing decisions, leading to improved ticket sales. The innovation and successful utilization of cutting-edge technologies, have enriched the Sesame Street Live experience and positioned the show for continued success in the entertainment industry.