ENCHANTING FAMILIES AROUND THE GLOBE.
Disney On Ice
Disney On Ice, operated by Feld Entertainment, transforms iconic Disney stories into captivating ice skating performances. This beloved event year-round, touring not just across the United States and Canada, but also reaching international audiences in over 42 countries.
At its core, Disney On Ice thrives on engaging families and Disney enthusiasts, driving ticket sales worldwide. With an impressive capability to attract attention, the project aimed to make Disney magic more accessible and foster growth.
Key to this initiative was the launch of a new geolocated, multilingual web platform. This platform was specifically designed to enhance user experience, guiding them effortlessly from the moment of discovery to the final step of purchasing tickets, thereby aiming to boost attendance and revenue.
Creating a scalable website is a challenge. Creating a scalable website for 42 countries capable of navigating a complex web of international markets, each with its own language, cultural nuances, and expectations is slightly more challenging. But that’s what gets us out of bed.
The project needed to address the intricacies of presenting up-to-date show information, ticket availability, and localized content while integrating seamlessly with an existing, constantly evolving database - all without overwhelming users or compromising navigability.
Achieving this level of customization and scalability, all while adhering to the stringent brand standards of Disney, presented a unique set of challenges in web development and user experience design.
CHALLENGE
Design
Application Development
Managed Services
Technical Consulting
UX/UI
SERVICES
Geolocation Services
Multilingual & Multinational Scalability
TECHNOLOGY
WEBSITE DEVELOPMENT
To address the challenges faced by the Disney on Ice project, we focused on designing and developing a website capable of managing the requirements of 42 countries and supporting over 70 languages.
This required a design strategy that emphasized simplicity and user engagement. From the moment users arrive on the site, they are greeted with information about the nearest show, including dates and a streamlined process to purchase tickets.
LOCALIZATION & GEOLOCATION SERVICES
The key to personalizing the user experience lay in our implementation of sophisticated geolocation services. These services automatically detect a user's location, adjusting the site content to display in the user's native language and currency.
This process was carefully integrated with Disney's current databases to ensure that show information was consistently accurate and up-to-date.
RESULTS
The Disney on Ice project significantly revitalized the brand's digital engagement by streamlining user interaction and simplifying the ticket purchasing process. Integrating advanced content management with geolocation capabilities, we crafted a personalized user experience that resonated across the globe. The implementation of a multilingual platform was crucial in extending Disney on Ice's global presence, offering an immersive experience in over 50 languages.
These strategic improvements deepened audience connections, evidenced by a noticeable increase in ticket sales and a more efficient navigation process. This success highlights the pivotal role of targeted digital innovations in broadening the brand's reach and enhancing the fan experience worldwide.
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BRANDING ONE PARK FOR ALL.
THE BAY PARK CONSERVANCY
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ELEVATED DINING MEETS THE BREWPUB.
PIGFISH
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SCALING INFRASTRUCTURE TO MEET FAN DEMAND.
MONSTER JAM
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SECURING A SLAM DUNK FOR AN ICONIC SPORTING GROUP.
HARLEM GLOBETROTTERS
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SECURING THE FUTURE OF OUR LIBRARIES.
LIBRARY FOUNDATION FOR SARASOTA COUNTY
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ALLOWING A MISSION TO SPEAK FOR ITSELF.
ALL FAITHS FOOD BANK
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ENCHANTING FAMILIES AROUND THE GLOBE.
DISNEY ON ICE
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EMPOWERING SPORTING LEGENDS, GLOBALLY.
IMG ACADEMY
