A SUSTAINABLE GASTROPUB EXPERIENCE.

PigFish

Pigfish is the culmination of years working towards creating a fast-casual seafood restaurant that serves elevated and sustainably sourced fish sandwiches.

ATLARGE worked from the ground up, establishing brand identity, aesthetics and design, while utilizing a variety of marketing techniques to publicly launch the restaurant in November 2023. 

Pigfish, as an entirely new and unique concept, needed a brand that could differentiate itself from other fast-casual restaurants. The primary driving force behind Pigfish was a vision for “the perfect fish sandwich” and a focus on combining sustainably sourced seafood with food systems education.

ATLARGE needed to develop a highly recognizable brand, map a thoughtful customer experience, create a space that fulfilled specific requirements for a “parked food truck” atmosphere, and generate community engagement around the grand opening and the continued success of the business. 

CHALLENGE

  • Brand Mapping

  • Audience Alignment 

  • Experience Design

  • Social Media

  • Key Messaging

  • Customer Experience Design

  • Interior Design

  • Technology Implementation

  • AI

SERVICES

“PigFish is about impacting the community, bringing education into it, fostering a sense of quality and a way of creating an environment that transforms people’s understanding of the food. Hearing about the discipline and care that Calusa puts into its brewing was one-to-one with our vision for PigFish and what it could be.”

ANAND PALLEGAR
Owner, PigFish and ATLARGE

BRAND

The Pigfish brand was inspired by its unique culinary concept - a fusion of pork and seafood. We worked to balance a sense of whimsy with the sophistication of the menu - developing the brand's visual identity and echoing it into the experience.

The design was brought into the logo, menu, merchandise and signage, all of which echoed the brand's playful yet elegant essence. 

MARKETING

Our efforts extended to managing press relations and bolstering the brand's digital presence through a strategically crafted website and dynamic social media campaigns.

These initiatives aimed to infuse the restaurant's online persona with a blend of charm, wit, and catchy engagement, ensuring it stood out. This approach played a vital role in amplifying the restaurant's appeal and expanding its reach to a broader audience.

In partnership with DreamLarge Hospitality, we assembled a committed team to ensure smooth restaurant operations. This encompassed staffing, management, and all aspects of running the restaurant efficiently.

Additionally, we implemented cutting-edge technology, including AI for quantifying sales and restaurant attendance, as well as a state-of-the-art point-of-sale system, further enhancing operational efficiency.

TECHNOLOGY

RESULTS

Pigfish’s opening in November of 2023 marked a significant achievement, with the brand's distinct identity playing a pivotal role in attracting visitors. The blend of unique culinary offerings and the carefully crafted brand experience resonated with the community, establishing Pigfish as a standout dining destination. 

  • BRANDING ONE PARK FOR ALL.

    THE BAY PARK CONSERVANCY

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  • ELEVATED DINING MEETS THE BREWPUB.

    PIGFISH

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  • SCALING INFRASTRUCTURE TO MEET FAN DEMAND.

    MONSTER JAM

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  • SECURING A SLAM DUNK FOR AN ICONIC SPORTING GROUP.

    HARLEM GLOBETROTTERS

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  • SECURING THE FUTURE OF OUR LIBRARIES.

    LIBRARY FOUNDATION FOR SARASOTA COUNTY

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  • ALLOWING A MISSION TO SPEAK FOR ITSELF.

    ALL FAITHS FOOD BANK

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  • ENCHANTING FAMILIES AROUND THE GLOBE.

    DISNEY ON ICE

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  • EMPOWERING SPORTING LEGENDS, GLOBALLY.

    IMG ACADEMY

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