SECURING THE FUTURE OF OUR LIBRARIES.
Library Foundation
for Sarasota County
The mission of the Library Foundation for Sarasota County is to secure the future of our libraries as an indispensable community service.
As public libraries continue to lose funding, LFSC recognized the need to grow and modernize their organization while effectively communicating the values of public libraries to the community.
In 2020, LFSC came to us wanting an update to their website. In response, we invested our time into doing a full overhaul of LFSC's brand, messaging, and digital presence.
Libraries aren’t just for books anymore - they’re hubs for creativity, connection, technology, and access to vital social services… but the public didn’t know that. '
Many residents lacked awareness of the essential role libraries play. This core misunderstanding, coupled with LFSC’s outdated brand and inconsistent messaging, made it difficult for them to effectively advocate for the future of libraries.
CHALLENGE
Logo + Brand Identity
Key Messaging
Digital + Print Collateral
Event Planning & Promotion
Website Design & Development
Communications Strategy
Fundraising Strategy
Digital Marketing
Content Creation
SERVICES
“Libraries are essential to the health of our community. This new brand helps represent the evolution of libraries as a platform designed to do good in the community – from simply being a place for reading to being a place that encourages accessible education, provides social services and drives creativity and imagination in countless people.”
ALISA MITCHELL, EXECUTIVE DIRECTOR
LIBRARY FOUNDATION FOR SARASOTA COUNTY
BRAND
In response to the Library Foundation’s needs, we created a brand that celebrated the multifaceted nature of a library as a place where books, technology, and people connect.
KEY MESSAGING
In addition to a modernized brand, we developed clear and impactful messaging that got to the heart of what they do…. And why you should support them: “We support, educate, and advocate for strong public libraries in Sarasota County” and “Great communities deserve great libraries.”
LFSC’s strong new brand and powerful messaging was then communicated clearly across platforms - from their website, social media, newsletters, print collateral, fundraising campaigns and more - ensuring consistent communication.
RESULTS
Our comprehensive approach resulted in a refreshed brand, increased recognition, and successful repositioning of libraries as an invaluable community resource - one that should be celebrated, supported and protected. The development of a distinctive logo and brand identity brought new energy to the foundation, while clear messaging and cohesive collateral effectively communicated LFSC's mission, leading to heightened awareness and deeper community involvement.
-
![]()
BRANDING ONE PARK FOR ALL.
THE BAY PARK CONSERVANCY
-
![]()
ELEVATED DINING MEETS THE BREWPUB.
PIGFISH
-
![]()
SCALING INFRASTRUCTURE TO MEET FAN DEMAND.
MONSTER JAM
-
![]()
SECURING A SLAM DUNK FOR AN ICONIC SPORTING GROUP.
HARLEM GLOBETROTTERS
-
![]()
SECURING THE FUTURE OF OUR LIBRARIES.
LIBRARY FOUNDATION FOR SARASOTA COUNTY
-
![]()
ALLOWING A MISSION TO SPEAK FOR ITSELF.
ALL FAITHS FOOD BANK
-
![]()
ENCHANTING FAMILIES AROUND THE GLOBE.
DISNEY ON ICE
-
![]()
EMPOWERING SPORTING LEGENDS, GLOBALLY.
IMG ACADEMY
