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EMPOWERING SPORTING LEGENDS, GLOBALLY.

IMG Academy

IMG Academy, the world's premier sports training facility, partnered with ATLARGE to enhance its digital presence in alignment with its global reputation.

The collaboration aimed to solidify IMG Academy's position and appeal to diverse audiences, including seasoned professionals and newcomers to the sports world.

IMG Academy encountered unique challenges in its journey to enhance its digital presence and align it with its prestigious global reputation. One significant obstacle was the need to overhaul and automate its recruitment processes, which had been largely manual, resulting in missed opportunities and inefficiencies.

Additionally, IMG Academy recognized the necessity of implementing a comprehensive system to track and attribute sales inquiries to specific geographic territories - essential for improving global sales representation and ensuring personalized attention to inquiries from various regions.

CHALLENGE

  • Developed a Recruitment Portal

  • Utilized Microsoft Dynamics CRM

  • Developed an International Sales Representative Portal

  • Business Analysis

  • Custom Software Development

  • User Experience (UX) 

SERVICES

“Working closely with ATLARGE has provided us with the opportunity to significantly scale our business, expand our digital horizons, and implement strategies we may not have otherwise had the internal resources for. Their professionalism, timeliness, and knowledge has been invaluable, and we are excited for the future of our business while working alongside ATLARGE.”

IMG ACADEMY DIGITAL MARKETING

  • Drupal 8

  • Symfony2

  • Microsoft Dynamics CRM

  • AWS Lambda Microservices

  • Marketo

  • CloudFlare

TECHNOLOGY

WEBSITE DEVELOPMENT

ATLARGE collaborated closely with IMG Academy to optimize website performance and user experience, utilizing technologies like Drupal 8 and Symfony2.

This resulted in faster load times, improved navigation, and an enhanced digital platform that catered to a diverse audience, including seasoned professionals and newcomers to the sports world.

The integration of Microsoft Dynamics CRM accounting software streamlined communication and relationship management for IMG Academy, allowing for personalized interactions with its global audience. This customized solution facilitated efficient operations and strengthened IMG Academy's digital presence.

CRM INTEGRATION

INTERNATIONAL SALES

To expand its global reach and ensure consistent branding across territories, ATLARGE developed a dedicated international sales representative portal for IMG Academy. This portal empowered the institution to efficiently connect with its diverse international audience while maintaining a cohesive brand image.

RESULTS

Through our collaboration with IMG Academy, we enhanced website performance, integrated CRM systems, and developed a portal for international sales representatives, leading to improved user experiences and operational efficiency. 

IMG Academy successfully streamlined its talent acquisition processes, resulting in better global sales representation and the personalized IMG portal contributed to increased customer satisfaction, enhancing brand recognition.

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